As an eCommerce business owner, getting more traffic that converts into paying customers is a top priority for you. It’s even better when you don’t have to pay for that traffic. How is that possible? Search engine optimization (SEO) helps your website rank higher with search engines so you get more clicks. If you’re looking to improve your SEO, the following tips can help.
What Is SEO?
SEO is the process of making your website more attractive to search engines. When search engines rank your site high, you get more natural and free traffic. It’s incredibly important to rank as high as possible for what your customers are searching for. A study by Optify shows that websites at the first search result receive 36.4 percent of traffic. The number two spot receives 12.5 percent of the traffic, and the number three spot drops all the way down to 9.5 percent of the traffic.
Keyword Research
When you’re ready to get your eCommerce business ranking high on the search result page, the first thing you should focus on is your keyword research. You need to identify the terms your customers are using to search for your products. Make sure you’re not targeting keywords that have a lot of competition or are too broad. Keywords that are too competitive will take too long for you to rank. Additionally, keywords that are too broad will have people quickly leaving your site, which will create a high bounce rate.
Customer Reviews
If you don’t already have customer reviews enabled for your eCommerce business, consider getting them started today. Not only can having just one customer review on a product page result in a 10 percent increase in orders, but customer reviews also positively impact SEO because more and frequent reviews mean fresh content, which search engines love to see.
If you’re looking to take your eCommerce business to the next level and make your search rankings better, these helpful tips will get you started on the right path to improving your SEO.