After being discontinued in the United States in the late 1970s, Ipana Toothpaste soon became a childhood memory. Maxill Inc., a Canadian manufacturer of medical and dental supplies, has brought back Ipana toothpaste with the help of its mascot Bucky Beaver.
Why did Ipana go out of business?
Due to increased marketing efforts by Bristol-Myers’ competitors, such as Procter & Gamble and Colgate, as well as the rise in popularity of color television, sales of Ipana dropped throughout the 1960s and early 1970s.
Who owns Ipana toothpaste?
Maxill, a Canadian medical supply company, currently owns the brand after purchasing it from River West Brands in Chicago in October of 2009. Bristol-Myers introduced Ipana in 1901, along with the mineral laxative Sal-Hepetica, as one of its first products.
What company made Ipana toothpaste?
For more than a century from 1901 to the 1970s, the American Bristol-Myers Company produced a popular toothpaste called Ipana, which competed with Colgate.
Can I buy Ipana toothpaste?
As of the end of the 1970s, Ipana Toothpaste was no longer available in the United States and was quickly forgotten as a childhood favorite. A Canadian dental supply company, maxill inc., has helped bring back Ipana toothpaste and Bucky Beaver, the brand’s mascot.
What is the oldest brand of toothpaste?
In 1873, Colgate introduced the first commercially produced, pleasant-smelling toothpaste in a jar.
What year did Ipana toothpaste come out?
Ipana. Many radio programs of the day were sponsored by the Bristol-Myers Company, which introduced Ipana in 1901. When color television came along, Bristol-Myers decided to stop selling Ipana toothpaste and instead focus on pharmaceuticals.